content versus creating

You can tell a lot about a person and how they think about their work based on whether or not they use “content” to describe what they do. A photographer who says that he is creating “content” for his YouTube channel is nothing more than a marketer churning out fodder to fill the proverbial Internet airwaves with marketing noise.

I really hate the term content creator. It’s such a corporate way of describing artists, writers, intellectuals, and other creatives who ultimately just want to create work they’re proud of.

Part of the problem is that the big social networks are not content platforms supported by advertising. They are better understood as advertising platforms... See more

I don’t like being seen as a content creator. In fact, I don’t believe content creation or writing is an occupation, because it denotes that creating or writing is a thing we do, instead of something we embody naturally.

For me, writing is not what I do , it’s who I am.

I do not try.

Creating/writing comes out of me the way I sweat during a workout:... See more

Content creators, by definition, don’t care about what they’re creating but only about the fact that they’re creating something. If you are a creator and you care, you should never think of yourself as a “content creator”

“Content” is the black hole of the Internet. Incredibly well-produced videos, all sorts of songs, and articulate blog posts — they are all “content.” Are short stories “content”? I hope not, since that is one of the most soul-destroying of words, used to strip a creation of its creative effort.