Adapt strategy to what you can execute to achieve consistent results
❓ Q: How to get your content marketing to bring good ROI? A prospect asked me if content can bring a 30-50% revenue growth (3000-5000% ROI in their case). Sure, and also world peace and a pony.Now, content marketing IS very cost-effective.👉 ✨ Its average ROI ranges from 317% to 1389% ✨ 👈 depending on the industry (based on FirstPageSage analysis ... See more
When in 2024, it should look like this:- Develop your POV- Pick topic- Create short-form video, webinars, interviews, social posts (on company pages and employee/leader pages), collabs, infographics- Collect signals, questions, feedback- Turn all your insights, feedback, assets into one in-depth killer blog- Run a campaign around that super high-va... See more