content as capital
on the state of content as an industry and machine for makers, creators, influencers, and users across the internet
Keely Adler and
content as capital
Browsing the internet used to be a hobby of mine. Ever since my dad got us a modem when I was around ten, I spent hours at a time just looking at different websites. The internet felt like a limitless expanse of free expression. Now, despite how many more people use the internet, I usually end up at the same three or four websites, and I end up a... See more
Gita Jackson • For Love of God, Make Your Own Website - Aftermath
The problem, in other words, isn't intermediation – it's power . The thing that distinguishes a useful intermediary from an enshittified bully is power . Intermediaries gain power when our governments stop enforcing competition law. This lets intermediaries buy each other up and corner markets. Once they've formed cozy cartels, they can capture... See more
Cory Doctorow • Pluralistic: Middlemen Without Enshittification; The Bezzle Excerpt
Much of the pleasure of “generating content” — whether through a machine or by some other means, about oneself or about other things or about other things as a way to signify oneself — is in imagining that someone else might also want it. The content is not just for you to consume but to anchor shared experience, or at least allow us to imagine its... See more
Rob Horning • Practico-inertia
The thing that makes “influencer” such an attractive option in those surveys is precisely this idea that it names the outcome rather than the actual work. We don’t actually have a good word for what it means to do that work. Partly this is because there are big differences between platforms (and within platforms, for that matter), and there is no... See more
Collin Brooke • Unfluence
What we’re seeing isn’t just a media trend. It’s a shift in the architecture of power. Attention → Speculation → Allocation. This is the new supply chain.
Traditional economic theory assumes information flows serve resource allocation. But increasingly, resource allocation serves attention flows. We've moved from an economy where attention supports... See more
Traditional economic theory assumes information flows serve resource allocation. But increasingly, resource allocation serves attention flows. We've moved from an economy where attention supports... See more
kyla scanlon • Trump, Mamdani, and Cluely
That's why we have intermediaries, and why disintermediation always leads to some degree of re-intermediation. There's a lot of explicit and implicit knowledge and specialized skill required to connect buyers and sellers, creators and audiences, and other sides of two-sided markets. Some producers can do some of this stuff for themselves, and a... See more