content as capital

I think the defining economic reality of the modern platform media world is that all the platforms realized that an infinite supply of teenage creators are cheaper to deal with than media companies or groups of media individuals or powerful creators. And I’m curious for your read on the number of YouTubers that you see retiring or taking a step... See more

The problem, in other words, isn't intermediation – it's power . The thing that distinguishes a useful intermediary from an enshittified bully is power . Intermediaries gain power when our governments stop enforcing competition law. This lets intermediaries buy each other up and corner markets. Once they've formed cozy cartels, they can capture... See more

The essential truth of every social network is that the product is content moderation, and everyone hates the people who decide how content moderation works. Content moderation is what Twitter makes — it is the thing that defines the user experience. It’s what YouTube makes, it’s what Instagram makes, it’s what TikTok makes. They all try to... See more

The problem when the asset is people is that people are intensely complicated, and trying to regulate how people behave is historically a miserable experience, especially when that authority is vested in a single powerful individual.

The thing that makes “influencer” such an attractive option in those surveys is precisely this idea that it names the outcome rather than the actual work. We don’t actually have a good word for what it means to do that work. Partly this is because there are big differences between platforms (and within platforms, for that matter), and there is no... See more