content as capital
on the state of content as an industry and machine for makers, creators, influencers, and users across the internet
Keely Adler and
content as capital
The slots that books that connected with readers once occupied are now increasingly occupied by the equivalent of the botshit that fills the first eight screens of your Google search results: book-shaped objects that have gamed their way to the top of the list.
Cory Doctorow • Pluralistic: How a billionaire’s mediocre pump-and-dump “book” became a “bestseller” (15 Feb 2024) – Pluralistic: Daily links from Cory Doctorow
Much of the pleasure of “generating content” — whether through a machine or by some other means, about oneself or about other things or about other things as a way to signify oneself — is in imagining that someone else might also want it. The content is not just for you to consume but to anchor shared experience, or at least allow us to imagine its... See more
Rob Horning • Practico-inertia
What we’re seeing isn’t just a media trend. It’s a shift in the architecture of power. Attention → Speculation → Allocation. This is the new supply chain.
Traditional economic theory assumes information flows serve resource allocation. But increasingly, resource allocation serves attention flows. We've moved from an economy where attention supports... See more
Traditional economic theory assumes information flows serve resource allocation. But increasingly, resource allocation serves attention flows. We've moved from an economy where attention supports... See more
kyla scanlon • Trump, Mamdani, and Cluely
Perhaps this pattern of radicalisation followed by recuperation has even happened with each emergent technology – newspapers, novels, film, (pirate) radio, the Internet. Each time, the new medium has a progressive force, dehabituating people from expected relations, offering new channels for experimental activity, mediatised subcultures, and the... See more
Andy McLaverty-Robinson • Walter Benjamin: Art, Aura and Authenticity | Ceasefire Magazine
The greatest danger of the culture war is that it pressures people to take a stance on issues they know nothing about.
-Gurwinder
The unabated “creative destruction” of one kind of capital after another has only further increased the wealth of a few and done nothing to emancipate the overall collective creative spirit, which has remained stagnant. Today, almost every artistic effort inevitably (perhaps unknowingly) reinscribes the values of the ruling capitalist class.
GD Dess • Cultural Dopes
What’s more, art is no longer semblance. It fuses with reality.