Consumer Brands
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Consumer Brands
When behavior shifts radically, companies with “responsive instrumentation” (vertical integration, digital touch points, focus) can adjust real-time to deliver on brand promises.
Adaptability → “Reassurance” → Accumulating Advantage.
Ex: Lululemon’s “Reassurance Multiple”
The "nicheification" of culture isn't new Subcultures have always existed, but demand is shifting towards micro-niches & micro-influencers @andjelicaaa breaks down the why into 4 demand models: 1. Bandwagon Model 2. Snob Model 3. Veblen Model 4. Corteiz Model Let's dig in... https://t.co/ZkKZzHG98I
Danielle Vermeer | Teleporttwitter.com
Plastic Free Shampoo, Conditioner, Face Wash and Deodorant
hellohibar.com
The Next Great Consumer Companies Won’t Be Exclusive Clubs. They Will Be Inclusive Cults.
Laura Chaumedium.com