consulting life
If leaders are missionary, their indie consultants are mercenary. If leaders are idealistic, their indie consultants are cynical. If leaders are holy warriors, their indie consultants are pragmatic operators. If leaders are charismatic stars, their indie consultants are grey blurs. If leaders are taciturn doers, their indie consultants are voluble
... See moreGrace Witherell • The Art of Gig, Volume 2: Superstructures
Yancey Strickler’s Nine Creative Meditations
To me or to the mean - Focus on what makes your work strange or unique rather than trying to fit in with what everyone else is doing.
You are your audience - Create work that satisfies your own desires and interests rather than trying to please an imagined mass audience.
Small is more rewarding than big -

The most obvious example of reality arbitrage is of course playing “chess postman”: picking up tricks watching one client and putting them to work on behalf of another.
Grace Witherell • The Art of Gig, Volume 2: Superstructures
- Is this my game to play? (does anyone need more carousels about Patagonia's strategy?)
- What's the opportunity cost of playing it? (more time doing X means less time doing Y)
- Why should i play it like they are? (play at the cross-section of what works for the market and your mind)