conscious consumption

“Stronger values make you spend more mindfully because they shift the axis of desire. When you know what you worship—what you actually stand for and who you want to become—everything gets tested against that vision. Values act like a sieve: they filter out the empty cravings that come from comparison and they let through only the things that

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“We think we want things, but every desire points to a way of life, a kind of person we long to become. Objects seduce us not with their utility but with their promise of transcendence—status, attention, belonging. That’s why No-Face has no face: he is desire itself, the appetite to become, the emptiness that consumes while wishing it were someone

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