Connecting
“Communication is about what is received, not what is intended. If there is a gap between what you are saying and what they are hearing, you have to find a new way to say it.”
Great tip
Intent is what you mean. Impact is how you come across to other people. You know your intent; others do not. This is how misunderstandings arise.
Gorick Ng • The Unspoken Rules: Secrets to Starting Your Career Off Right
The best approach to take in our overcommunicated society is the oversimplified message. In communication, as in architecture, less is more. You have to sharpen your message to cut into the mind. You have to jettison the ambiguities, simplify the message, and then simplify it some more if you want to make a long-lasting impression.
Jack Trout • Positioning: The Battle for Your Mind
björk said that trying to communicate through talking feels like trying to put the ocean through a straw
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