Human lives in communities. We join them, we sometimes leave them. Social networks should only be an underlying infrastructure to support our communities. Social networks are not our communities. Social network dies. Communities migrate and flock to different destinations.
Nearly every kind of organization I’ve looked at deeply has been a voluntary community. Brand communities, crypto governance groups, moral ecosystems, and new kinds of school are all opt-in organizations. That’s not to say they’re not important; people make life-changing money in crypto and make life-changing self-discoveries in spiritual groups.... See more
The next wave of big consumer companies will be community-based products:
- Niche, not everything to everyone
- Unique aesthetic
- Built-in community
- More memorable than big platforms
- Rewarding loyalty
- Unbundling large platforms
-... See more
Platforms like GoFundMe, reddit grief communities, mutual aid networks, real-time disaster storytelling, and global uprisings in reaction to systemic inequality are demonstrative, real world examples that connectivity breeds empathy and unity. The work of Taiwan’s digital minister Audrey Tang during the COVID-19 pandemic — quickly using the... See more