Don’t work in community. Seriously. I never meant to become a community manager. Most of us didn’t. We fell into it sideways, like walking through the wrong door at a party and suddenly finding ourselves responsible for babysitting someone’s forgotten & drunk cousin.The job is a messy tapestry of contradictions. You'll build fences designed to be... See more
The next wave of big consumer companies will be community-based products:
- Niche, not everything to everyone
- Unique aesthetic
- Built-in community
- More memorable than big platforms
- Rewarding loyalty
- Unbundling large platforms
-... See more
When you have a densely connected network like that, not only are the friendships more rewarding, but everyone else also becomes more important to each other for mutual support, like Metcalfe’s Law. A densely layered quilt is much stronger than a seam sewn by a single string.