There’s one other thing related to the questions of civic life and democracy that we have been talking about. If democracy is this challenge of people coming together to figure out the kind of shared lives they want to forge, then the behaviors that they use to negotiate difference are going to flow from the commitments they have to each other. So... See more
Zooming out: great communities, in the traditional sense, required limited options so people would remain dependent: no specialists or external trade (to ensure we all collectively worked together), and no diversity or weird ideas (to ensure a homogenous group with a focus on tradition). We had far worse medical treatment, underwent excruciating manual labor, and didn’t necessarily share the same interests with others, but because we were dependent on each other, the bonds were strong. Now the options are virtually limitless, and we’re seeing our social bonds decay as a result.
Community is the currency of the new internet and memberships is how you’ll get paid.
communities dying, memberships thriving is a thought worth considering.
Many social goals are best accomplished indirectly; singles parties are never the best singles parties, dinners devoted to a discussion topic rarely produce good conversation; you’ve got to cultivate the conditions, not demand the behavior
The next wave of big consumer companies will be community-based products:
- Niche, not everything to everyone
- Unique aesthetic
- Built-in community
- More memorable than big platforms
- Rewarding loyalty
- Unbundling large platforms
-... See more