Community

Because here is the thing: every bit of communication to a group of people is ripe for misunderstanding. But the true delusion exists when we pretend like it isn’t. Even if we have been on the other side of the dynamic many times before, misunderstanding things.

Humans have always known we cannot survive alone, and that to protect ourselves, we need to persuade others to care about us. We cultivate trusting reciprocal pacts with other people – blood relatives, but also friends and neighbours - through which reassure ourselves we can both care and be cared for, if the necessity strikes. These ties can have... See more

Interestingly, echo chambers also come with benefits, not only for their “residents,” but also for society at large. In fact, they might be essential as markers—and makers—of shared identity and values, places of belonging and comfort. Isn’t any community, by definition, an echo chamber? The House of Beautiful Business certainly is. We have no... See more