Because here is the thing: every bit of communication to a group of people is ripe for misunderstanding. But the true delusion exists when we pretend like it isn’t. Even if we have been on the other side of the dynamic many times before, misunderstanding things.
Ultimately, Agreements are a collective wish we make about how we might be in the same space together. That space could be a classroom, a sports team, a club, a conference, committees or boards, an organizing group. They reflect what we need to participate while feeling joyful, trusted, and brave.
Not everyone who joined a bowling league (when people did such things) loved bowling. Many loved being with other people first and bowling came second or not at all. Being together is what mattered. The venue did not.
The next wave of big consumer companies will be community-based products:
- Niche, not everything to everyone
- Unique aesthetic
- Built-in community
- More memorable than big platforms
- Rewarding loyalty
- Unbundling large platforms
-... See more
In the design industry, I genuinely believe we need more communities, not tools. There are so many tools for designers but so few communities. Tools make our job easier. Communities make us better designers. And with the recent AI drama over Figma’s Config, this realization only becomes clearer.
InVision has fostered a strong community, not just... See more
What's your vision for the future of online communities over the next decade, their global impact, and the role that Guild will play?
Reka: What's gonna grow is the super niche, small contextual communities, and the generation that's coming to the internet much more actively, genalpha. They are happy not showing their face, voice, or just being... See more