Don’t work in community. Seriously. I never meant to become a community manager. Most of us didn’t. We fell into it sideways, like walking through the wrong door at a party and suddenly finding ourselves responsible for babysitting someone’s forgotten & drunk cousin.The job is a messy tapestry of contradictions. You'll build fences designed to be... See more
But we’re human beings, we do not want to be replaceable. We desperately want to be valued for who we are. Becoming disentangled from your web of mutual commitments, shared history, and collective responsibility is to be rendered into a transaction, a slave.2
We want to be loved, to be secure in the knowledge that no matter how much we’ve torn apart... See more
Stop trying to make social networks succeed, stop dreaming of a universal network. Instead, invest in your own communities. Help them make long-term, custom and sustainable solutions. Try to achieve small and local successes instead of pursuing an imaginary universal one. It will make you happier.