Contrary to what we would like to believe, there is no such thing as a structureless group. Any group of people of whatever nature that comes together for any length of time for any purpose will inevitably structure itself in some fashion. The structure may be flexible; it may vary over time; it may evenly or unevenly distribute tasks, power and... See more
The next wave of big consumer companies will be community-based products:
- Niche, not everything to everyone
- Unique aesthetic
- Built-in community
- More memorable than big platforms
- Rewarding loyalty
- Unbundling large platforms
-... See more
What's your vision for the future of online communities over the next decade, their global impact, and the role that Guild will play?
Reka: What's gonna grow is the super niche, small contextual communities, and the generation that's coming to the internet much more actively, genalpha. They are happy not showing their face, voice, or just being... See more