Community (marketing)
The internet stage is more crowded. Attention is more expensive. Making one's voice heard has gotten harder. The good days of cheap Facebook ads are behind us. Turning users into contributors and advocates is a hard-to-crack but high-rewards marketing strategy. Community is the new Moat.
Ariel Renous • The Future of Social
Why brands should think like place-makers - MediaCat
mediacatmagazine.co.uk
12 Expert-Backed Tips For Building A Community Around A B2B Brand
forbes.com
From sauna socials to run clubs: Are community event leaders the new influencers?
voguebusiness.com
Why B2B Brands Are Finally Investing in Community Building
medium.com
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