community
While most brands try to be the center of attention, Oatly is playing the role of the thoughtful host who introduces interesting people to each other and then steps back.
I really think that by doing all these things, they’re positioning itself as a facilitator of community rather than just another product in an otherwise boring category. AND—this... See more
I really think that by doing all these things, they’re positioning itself as a facilitator of community rather than just another product in an otherwise boring category. AND—this... See more
Arriane • The Feed Is Full: 6 case studies of brands turning to print
how you do community as a brand
There are certainly traditional businesses that people have an emotional connection with, but the way people express that connection is by being patrons of the business – the very word patron implies a financial relationship.
The relationships between a community space and its members are totally different. So are their expectations. If you (as a... See more
The relationships between a community space and its members are totally different. So are their expectations. If you (as a... See more
Holding community space
relationship between community and members is different from a business and customers
I believe community spaces are defined by their purpose:
Homes, gardens, workshops, farms, and warehouses can all become community spaces...really, any space where people can... See more
The purpose of a community space is to give people a place to gather, connect, and belong, usually centered around a particular set of activities, interests, and/or beliefs.
Homes, gardens, workshops, farms, and warehouses can all become community spaces...really, any space where people can... See more
Holding community space
definition of community spaces
It is a cruel and fundamentally inhuman tragedy that the culture has convinced so many of us that we must be healed in isolation, because being surrounded by people — people who love us, or care for us, or are willing to sit in the same room with us while we clean up our messes — is about the only way that I, for one, have ever been able to get... See more
rayne fisher-quann • no good alone - by rayne fisher-quann - internet princess no good alone
you can’t hope to heal in isolation
Too often today, community is treated as a product, created for our convenience and enjoyment, yet requiring little obligation. We forget that community is not an established entitlement but an ever-evolving practice, sustained through countless small acts and decisions that its members make each day. Every gesture can strengthen or erode trust and... See more
Burning Alone
We curated books that center around memories of home and shared what home means to each of us. Some talked about home not being a physical space, but instead the people who make you feel seen and loved. One asks, “Do I like who I am in this space?” If the answer is yes, then that’s home for them. Some talked about home being the stories of their... See more
screen time, postpartum thoughts and stuff i really use (and want)
what’s home to you?
The greatest difficulty with measuring loneliness—and deciding how much to focus on ending it—may be that we don’t really know what loneliness is. Different people, researchers told me, seem to mean different things when they say they’re lonely: Some want more time with friends; some yearn to be seen for who they are; some feel disconnected from a... See more
Faith Hill • The Myth of a Loneliness Epidemic
defining loneliness
Because people increasingly socialise online, there also has been an “actual erosion in social skills”. For younger people in particular, the loss of experience and opportunities throughout the pandemic has resulted in a lower appetite for social risk, he says: “They’re more comfortable texting than they are talking.”
Factor in lower religious... See more
Factor in lower religious... See more
Elle Hunt • I want community – but am I prepared to put the work in?
why there’s a lack of community
Link
have we become too individualistic, thanks to the west’s influence?