Community Design

look at how the word “ community ” itself has been warped in recent years into a cynical marketing cliché to rival “storyteller” — annexed as the torched rhetorical territory of people who live to “move product” above all else.

The co-opting of “community” into a sales strategy is insidious, not only because it reduces likeminded groups of people... See more

Is there a place in your business that you can’t build without help? Is there something that you can't do on your own? That’s where your community strategy might fit in