Community Design
sari and
Community Design
i am very grateful everyone who came to my talk at fwb fest and those who helped me out with it recently. in some ways this talk took 6 years to put together.
the basic theory of "lifestyles," identity, and brands was there by 2016, but i was missing a strong notion of culture
A community is a group of people that come together to nurture their own and one another’s growth.
3 Types of Membership Models for Creators — The Business of Community
look at how the word “ community ” itself has been warped in recent years into a cynical marketing cliché to rival “storyteller” — annexed as the torched rhetorical territory of people who live to “move product” above all else.
The co-opting of “community” into a sales strategy is insidious, not only because it reduces likeminded groups of people... See more
The co-opting of “community” into a sales strategy is insidious, not only because it reduces likeminded groups of people... See more
You are not a commercial for yourself
- It’s rare for a member to convert from a lower tier to a higher tier. In most cases, it’s not worth it to have a way for people to pay you $2, $10, $50, in hopes that they’ll upgrade. If they’re happy with the $2 they’ll stay there. If they’re unhappy, they’re more likely to churn than upgrade.
3 Types of Membership Models for Creators — The Business of Community
People join communities for benefits, not belonging.
They want to learn something new, to achieve a goal, to grow status, to be entertained, to have fun, etc.
They only find and value belonging after they've been a member and formed relationships.
David Spinkstwitter.com