Is there a place in your business that you can’t build without help? Is there something that you can't do on your own? That’s where your community strategy might fit in
i am very grateful everyone who came to my talk at fwb fest and those who helped me out with it recently. in some ways this talk took 6 years to put together.
the basic theory of "lifestyles," identity, and brands was there by 2016, but i was missing a strong notion of culture