Cognitive Revolutions
The DuPont Company's Chart Room
hagley.org
It is easy to take for granted the abundance of organized information we now have access to on demand.
DuPont created this room in 1919 and didn't share details about how they used it in public until 1950.
Language is our way of giving legibility to ideas.
Only legible ideas survive.
An idea risks signal loss each time it is transmitted. A great idea survives the distance, becoming more legible the further it gets from the source. They survive the common sense test.
Great ideas also retain (or attain) legibility the longer they remain still. An idea at
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people who tell us how to think about a thing
people whose choices (resulting from their thinking) inspire us
newyorker.com • Why Computers Won’t Make Themselves Smarter
for an idea to shape society it must be communicated. There are many technical challenges to communicating ideas, and one of the more important ones is applying a gears-level understanding of how people evaluate ideas.