Cognitive Revolutions
Language is our way of giving legibility to ideas.
Only legible ideas survive.
An idea risks signal loss each time it is transmitted. A great idea survives the distance, becoming more legible the further it gets from the source. They survive the common sense test.
Great ideas also retain (or attain) legibility the longer they remain still. An idea at
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It is easy to take for granted the abundance of organized information we now have access to on demand.
DuPont created this room in 1919 and didn't share details about how they used it in public until 1950.
Prehistoric Humans Had ADHD, Too, But the Trait Hasn't Adapted to Modern Life
Gabe Allendiscovermagazine.comNeurodivergence is a tool for improving cognition in hunting and gathering?
Reading habits. Book clubs?
The medium truly is the message

Amazing things happened when geolocation was democratized. What does the future hold when that happens with intelligence?
Excerpt: “When truly transformative technology becomes accessible, it's hard to imagine how things will change - only that they absolutely will. The release of GPS to consumers was a similar moment - it would have been hard to predict Uber, Doordash and the creation of the gig economy from that final piece being unlocked: accurate location finding and routing anywhere in the world.“
Tim Urban • Page Not Found — Wait But Why
for an idea to shape society it must be communicated. There are many technical challenges to communicating ideas, and one of the more important ones is applying a gears-level understanding of how people evaluate ideas.
