Choosing your metrics, KPIs, etc...

There is a common issue of over-optimizing the metrics in business, which can damage the whole system. Doing the wrong thing efficiently is actually worse than doing the right thing badly. – Rory Sutherland

One of the most bizarre contradictions in modern software is that the people building these engagement systems don’t like them either!

Ask anyone who works on onboarding popups, feature tours, lifecycle messaging, or in-app announcements how they feel when an app interrupts them mid-flow to announce something they didn’t ask for. The answer is... See more

From Andy Barnes: The idea that all of the world should be measured in dollars to stockholders is actually a relatively new idea. It used to be that we thought that businesses had their purpose. Your purpose was to be making newspapers or fountain pens or whatever. And now we act as though the only purpose of a... See more

We don’t track time on site on Sublime. We also don’t track passive consumption. We only track people actively building and curating their library (which itself is not a perfect metric - because we don’t want to incentivize collecting. we want to incentivize creating with your knowledge) but is better than time on platform.

If a platform enables

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there’s simply no way around the fact that we’re pretty fed up with a certain philosophical framework in Silicon Valley. It has many names: the growth mindset. OKRs. KPIs. Even Minimalism — the predominant aesthetic of our era. But at its core, it all comes down to one thing: the relentless optimization of everything in our world.

this mindset has... See more

We believe that being data-informed comes down to internalizing a set of values. These are simple, few, yet exceedingly powerful:

1. Conviction around a purpose  rather than searching for meaning in numbers


2. Setting verifiable goals  rather than vague aspirations


3. Company-wide familiarity with metrics  rather than outsourcing to “data people”


4. Active

... See more

Finding the right metric

Ted Merz, who used to be the Global Head of News Product at Bloomberg, has an insightful article about how the company's founder (Mike Bloomberg) uses metrics as a management tool. One metric that is prominently displayed around the office on TV screens is the number of Bloomberg terminals sold year-to-date.

This single... See more