Choosing your metrics, KPIs, etc...
how to measure what matters + philosophical musings on whether the important things can be measured
sari and
Choosing your metrics, KPIs, etc...
There is a common issue of over-optimizing the metrics in business, which can damage the whole system.
Doing the wrong thing efficiently is actually worse than doing the right thing badly.
– Rory Sutherland
There are things that can be measured. There are things that are worth measuring. But what can be measured is not always what is worth measuring; what gets measured may have no relationship to what we really want to know. The costs of measuring may be greater than the benefits. The things that get measured may draw effort away from the things we... See more
The Tyranny of Metrics Quotes by Jerry Z. Muller
When Steve Jobs set goals, he kept them shockingly simple and didn't include any metrics or benchmarks.
Are specific, measurable goals a waste of time?
quality has no discernable metric
-miter
We believe that being data-informed comes down to internalizing a set of values. These are simple, few, yet exceedingly powerful:
- Conviction around a purpose rather than searching for meaning in numbers
- Setting verifiable goals rather than vague aspirations
- Company-wide familiarity with metrics rather than outsourcing to “data people”
- Active
Julie Zhuo • The Data-Informed Manifesto
aura = body