Choosing your metrics, KPIs, etc...

When Steve Jobs set goals, he kept them shockingly simple and didn't include any metrics or benchmarks. Are specific, measurable goals a waste of time?

In my six years at Google, I got to observe this force up close, relentlessly killing features users loved and eroding the last vestiges of creativity and agency from our products. I know this force well, and I hate it, but I do not yet know how to fight it. I call this force the Tyranny of the Marginal User .

Simply put, companies building apps... See more