change

The moment we deny ourselves some gratification, we feel deprived. Part X appeals to our selfishness, telling us we should never have to feel deprived.

The only way to fight this is to have an equally selfish reason not to give in to our impulses. In other words, we need to find a reward in depriving ourselves. In the lower-channel, purely material

The question we asked was, “Our customers want to know: Who is Apple, and what is it that we stand for? Where do we fit in this world?"

And what we're about isn't making boxes for people to get their jobs done, although we do that well. We do that better than almost anybody, in some cases.

But Apple is about something more than that. Apple, at the

At the same time, do not expect the mind to change simply because you are identifying less with it. You are not trying to change your mind! That's not possible. You can, however, change your relationship to the thinking mind, and this is great news. Your life will change and the mind will keep running its inflexible, predictable computer program.

We have the best chance to change our behaviour over the long term if we start with a realistic idea about the difficulties of behavioural change (Dean 2013).

The ego likes big, dramatic actions that seem as if they’ll magically change the future. This gives the ego a sense of power. Real discipline is quite the opposite. It’s made up of an endless number of small steps, each of which can seem meaningless on its own. The ego has to humble itself to keep going on a productive course.

Go to bed early and get up early. Most people in the West fill their evenings with activity and stimulation. As you get into a yogic way of life, those activities such as “hanging out,” movies, TV, “making out,” etc., cease to exert such a strong influence over you. Then the change in schedule becomes easy. If you have the opportunity to live away

Have you ever noticed that there is no running away from anything? That, sooner or later, the things that you don’t want to deal with and try to escape from, or paper over and pretend aren’t there, catch up with you— especially if they have to do with old patterns and fears? The romantic notion is that if it’s no good over here, you have only to go

One shift that can help us all is to change our minds about planning. Like search, planning is a literacy that’s not taught in school, and yet it’s a key to success in life and work. We plan events, trips, families, sites, systems, companies, and cities. We do it all the time but make the same mistakes. First, we procrastinate. We fear complexity,

this is the point where people self-destruct. At the first taste of success, they stop working on themselves. But reality hasn’t changed. They need the tools even more than before.”