business writing

Masterful writing touches people deeply because it speaks to who we are - our identity, values, fears, dreams, and our approach to science. And so I find myself in awe of organizations that dedicate themselves to the written word. That give people permission to write fearlessly as a means of engaging with the world. When done right, writing shapes ... See more

In stellar cultures, writing becomes a mindset for engaging with the world. Ideas evolve from fuzzy to concrete and actionable through writing. For them, writing is not just transactional, but a craft and even an art form to explore ideas and express oneself.

They see writing not merely as a bureaucratic necessity, but as a creative act with the power to accelerate change through persuasion. To fully harness writing's multiplier effect on their potential, they carve out space for empowering expression that goes beyond mandated reports.

Good writing is expensive, but poor writing costs a fortune.

Poor writing transfers the work from the writer to the reader. Good writing, on the other hand, nearly reads itself, allowing the reader to spend more time thinking about the ideas than pulling out meaning. Poor writing might be one of the single biggest invisible costs in organizations.