business writing
sari and
business writing
Writers must therefore constantly ask: what am I trying to say?
Surprisingly often they don’t know.
Then they must look at what they have written and ask: have I said it?
Is it clear to someone encountering the subject for the first time?
On Writing Well, William Zinsser
Clear thinking becomes clear writing; one can’t exist without the other.
It’s impossible for a muddy thinker to write good English. He may get away with it for a paragraph or two, but soon the reader will be lost, and there’s no sin so grave…
On Writing Well, William Zinsser
Masterful writing touches people deeply because it speaks to who we are - our identity, values, fears, dreams, and our approach to science. And so I find myself in awe of organizations that dedicate themselves to the written word. That give people permission to write fearlessly as a means of engaging with the world. When done right, writing shapes ... See more
Karina Nguyen • Cultures of writing.
Good writing is expensive, but poor writing costs a fortune.
Poor writing transfers the work from the writer to the reader. Good writing, on the other hand, nearly reads itself, allowing the reader to spend more time thinking about the ideas than pulling out meaning. Poor writing might be one of the single biggest invisible costs in organizations.
Poor writing transfers the work from the writer to the reader. Good writing, on the other hand, nearly reads itself, allowing the reader to spend more time thinking about the ideas than pulling out meaning. Poor writing might be one of the single biggest invisible costs in organizations.
They see writing not merely as a bureaucratic necessity, but as a creative act with the power to accelerate change through persuasion. To fully harness writing's multiplier effect on their potential, they carve out space for empowering expression that goes beyond mandated reports.
Karina Nguyen • Cultures of writing.
the quality of an organization's output depends on the degree to which it treats writing as an act to give ideas the space to grow and resonate
Ultimately the product that any writer has to sell is not the subject being written about, but who he or she is.
I often find myself reading with interest about a topic I never thought would interest me... What holds me is the enthusiasm of the writer for his field.
How was he drawn into it? What emotional baggage did he bring along? How did it cha