business writing
sari and
business writing
Clear thinking becomes clear writing; one can’t exist without the other.
It ’s impossible for a muddy thinker to write good English. He may get away with it for a paragraph or two, but soon the reader will be lost, and there’s no sin so grave…
On Writing Well, William Zinsser
Ultimately the product that any writer has to sell is not the subject being written about, but who he or she is.
I often find myself reading with interest about a topic I never thought would interest me... What holds me is the enthusiasm of the writer for his field.
How was he drawn into it? What emotional baggage did he bring along? How did it
Masterful writing touches people deeply because it speaks to who we are - our identity, values, fears, dreams, and our approach to science. And so I find myself in awe of organizations that dedicate themselves to the written word. That give people permission to write fearlessly as a means of engaging with the world. When done right, writing shapes... See more
Karina Nguyen • Cultures of writing.
They see writing not merely as a bureaucratic necessity, but as a creative act with the power to accelerate change through persuasion. To fully harness writing's multiplier effect on their potential, they carve out space for empowering expression that goes beyond mandated reports.
Karina Nguyen • Cultures of writing.
the quality of an organization's output depends on the degree to which it treats writing as an act to give ideas the space to grow and resonate