Business philosophy
fresh-eggs-flying-lessons
Tips and insights for brands and marketing: Avoid common mistakes; think differently; understand customer needs deeply; don't rely solely on data; strive for loyalty and customer satisfaction.
LinkWhen you’re a carpenter making a beautiful chest of drawers, you’re not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. You’ll know it’s there, so you’re going to use a beautiful piece of wood on the back. For you to sleep well at night, the aesthetic, the quality, has to be carried all the wa
... See moreOne way of transforming services like dentistry, surgery, or injections from a need that is not wanted into a want-need would be to market them as an aid to improving appearance and self-confidence.
Dr. David Lewis • The Brain Sell: How the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions, and stimulating us to shop
Teaching for People Who Prefer Not to Teach
A collection of unconventional teaching methods and exercises for educators and students, promoting collaborative learning, self-discovery, and the exploration of art, while challenging traditional educational norms.
LinkThe patients expect excellent dentistry. They tell people about the unexpected.
Dan Kennedy • No B.S. Ruthless Management of People and Profits: No Holds Barred, Kick Butt, Take-No-Prisoners Guide to Really Getting Rich
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