Business Models

One mistake I often used to make at Justin.tv was offering a potpourri of business models (virtual goods, product placement, chat ads, contests, etc..). I was embarrassed to say Justin.tv would monetize with advertising when clearly that was the only answer. Own the simple business model.

I came of age in the Napster days, when only fools spent money on anything digital. Early on, we decided that we’d rather pay for the internet with attention instead of money. This seemed like a good idea at the time, and at first, it was!

It was like having a big party sponsored by Mazda, and all that meant was having the Mazda logo on the Solo cu... See more

We earn trust by stating our business model upfront – instead of ads, we monetize by charging directly. Directly charging creates high expectations from our members, and in aspiring to meet those expectations, we are held accountable to creating something you love and use.

I wanted to make a product and sell it directly to people who’d care about its quality. There’s an incredible connection possible when you align your financial motivations with the service of your users. It’s an entirely different category of work than if you’re simply trying to capture eyeballs and sell their attention, privacy, and dignity in bul... See more

A funny thing happens once you completely focus your business around making paying customers happy: Your product gets better.