Business Models

I came of age in the Napster days, when only fools spent money on anything digital. Early on, we decided that we’d rather pay for the internet with attention instead of money. This seemed like a good idea at the time, and at first, it was!

It was like having a big party sponsored by Mazda, and all that meant was having the Mazda logo on the Solo... See more

Steve Jobs negotiates Apple's deal with Microsoft July 24, 1997

Two myths currently limit our collective imagination: the myth that advertising is the only possible business model for online companies, and the myth that it’s too late to change the way platforms operate. On both points, we need to be a little more creative.