Business-ing differently

Epic post on how Nike lost $25B in a day by trying to make everything data-driven: "Nike invested billions into something that was less effective but easier to measure vs something that was more effective but less easy to measure. In conclusion: an impressive waste of money." https://t.co/YyLH98B0eH

So: stop calling yourself and your coworkers “ICs”. You are a designer, an engineer, a producer. Your contribution deserves more than a moniker that is made to dehumanize you, purpose-built to make you replaceable. Do not help this dehumanizing system to dehumanize you by normalizing this kind of language!

Second, there’s no such thing as “individual” contributions! All work, all labor—regardless of job or industry—is a collective. The problem here really starts at school, as they set you up in competition with your classmates and you have to see yourself as the hero that has to do everything for yourself. But actual, real work outside of school requ... See more