Business/Entrepreneurship

- How can I create super-detailed content that thoroughly satisfies the user's search intent and makes them feel like they made the right choice to read this content?

But Avis turned the fact that they were #2 from a bug into a feature. They messaged that #1 brands don’t try as hard. They said that because Avis was #2, they’d go the extra mile for you. This frame shift caught customers’ attention and built trust in Avis.

How do you typically track the performance and ROI of these efforts?

Try this template: I've listened to your show for X months and I enjoy <specific compliment>. I'm <job title in plain speak> and I'd love to join to discuss <novel idea>. I was just on Y podcast and I have Z subscribers. If you'll have me, I'll do my best to promote the show.

50/ Build a personal monopoly- It is the intellectual real estate built from your unique intersection of skills, interests, and personality traits where you can be known as the best thinker on a topic and open yourself up to the serendipity that makes online writing special.

46/ Get wonky- Wonkiness is a mindset wherein you obsessively write and research about your interests. As Patrick O’Shaughnessy says: “On the internet, the more focused you are; the more wonky and niche you are, the bigger your audience is.”