Business/Entrepreneurship
Although communities feel magical, they won’t come together by magic. In this early stage, there’s no substitute for a courageous leader (like you!) who takes the first step.
Kai Elmer Sotto • Get Together: How to build a community with your people
constructed by those who find an intersection of their interests, passions, skills, and a market gap. Sprinkle on a little bit of persistence, and the only way to fail is to give up.
Brianna Wiest • The Mountain Is You: Transforming Self-Sabotage Into Self-Mastery
In real community, members help one another become who they want to be. This can include sharing information, skills, hard-won lessons, and, very often, attentive friendship. When a brand can offer this to members (customers, users, staff, colleagues, volunteers), then something much richer and more rewarding can develop.
Charles Vogl • Building Brand Communities: How Organizations Succeed by Creating Belonging
Abena Anim-Somuah • Finding your Friends in Food
Slowness of medium is where, in my opinion, it gets even more interesting. This is where you eschew all the marketing “must-haves” and choose to focus instead on the platforms that work best for your business.
What is Slow Marketing? An Introduction for Small Businesses - Pip Christie
There are three things you have to do in selling. You have to learn to write clearly and well so that people will read it, you must learn to give reasonably formal talks, and you also must learn to give informal talks.