Business Building

Best explanation I've seen of what makes a "brand" By Scott Thomas, via @jessicahische https://t.co/noYygFHMdZ

Companies That Have Successfully Implemented Out-of-the-Box Thinking, via Rory Sutherland:

• Octopus Energy

  • They have a software division called Kraken

  • They manage utilities in a much more sophisticated pricing environment, like cheaper rates for charging cars after midnight

  • “It’s very much about marrying supply and demand.” – Rory Sutherland

  • They have a

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hottest companies in Silicon Valley, famous for one thing: they made an extremely boring product extremely beloved. He speaks about how «technology makes it faster to build, but harder to care.» And how real quality can only be achieved by truly valuing craft, for its own sake. «This is what craft is about — the deliberate attention put into making... See more

1. It doesn’t have to be new. It just has to be fresh.

The toy brick was invented (and patented) by British toymaker, Hilary Fisher Page in the 1950s. But when LEGO released its own riff on the brick, they made some very important changes to ‘freshen up’ the idea for the Danish market. One of those important changes was the little tubes underneath... See more