Business Building
sari and
Business Building
sari and

“No matter how good or successful you are or how clever or crafty, your business and its future are in the hands of the people you hire. ”
― Akio Morita (founder of Sony), Made in Japan
Teresa Torres • 6 highlights
amazon.com

Breakdown: what’s a brand?
Not every startup lends itself to such an intense customer focus: some new ventures are supply-led, not demand-inspired. Consumers could have never asked for an iPod until they actually saw one first.
expand the product, not the mission