Business Advice

Best practices are rarely the best — they're mostly just cargo cult common practices.

And as more people adopt them, the more mediocre they become.

The best is usually what most people aren't willing to do.

I believe “what effect do you want to have on people” is one of the most important questions we should ask when we are making something. Life isn't just a series of problems to be solved but experiences to be had.

Making work easier. This is the problem. So obsessed with getting to the answer, completing the project, producing a result which are all valid things, but not where the richness of the human experience lies.

The hard part about figuring out what customers want is figuring out that you need to figure it out