Business

Certainty - Making your customers feel secure about the quality and longevity of your product reduces the fear of disappointment or the need to frequently replace the item.

Variety - Owning items that introduce a sense of novelty to a person's life satisfies their need for variety and can make them feel more excited.

Significance - Owning something c... See more

Lots of pain at work comes from being someone else. It’s only when we find or create a job in which we can truly be ourselves, that we realize how much time we actually lost or wasted trying to be (or become) someone else. And once your job is all about being you, becoming better at your job suddenly turns into becoming better at being you. Consequ... See more

Product advertising explains the product to me. Brand advertising explains me to me. (via John Bevins)

We can't build a sustainable business by chasing every opportunity.

A sustainable business is strategically constrained. Its leaders know what the business is and, more importantly, what it's not.