burnout world / evil is in

Ideologies exploded into a million niche subcultures

people are increasingly not interested in speaking to one another unless they already know they have a strong sense of commonality or they can access something totally new.

This is as much a problem of platform logic as it is of political economy: Reactionary outrage begets clickrates, which begets attention and reach especially when the people running these media platforms are themselves largely sympathetic to reactionary beliefs.

• Brands and platforms emerge that propose a new economic model for creatives, a clear codex of what is good and bad within their system, a moral compass, such as Metalabel or Subvert.

• Crypto goes deeper into the Right-coded direction of Bitcoinmaxxies, memecoin grifters and anti-government types. While Ethereum, the more pro-social / governance e

Social media incentivized more extreme views at the same time that China began to develop an entirely different internet that, unlike the Western internet, was built on the values expressed by the state.

Masks are off in 2025. After years of virtue signalling, hopes for progressive politics, waves of inclusivity programs, and community-oriented messaging, the do-good era of being online is now over.

The only way to be good today is to operate under the surface of the current media, on your own infrastructure, articulating what “good” is for your community. The doom of pervasive evil is not outdone by hope, but by the curiosity and boldness to do something on your own terms.

As these online spaces become the predominant place where younger generations get their media, the big tent information of the clearnet, of mass media, of consensus middle gets hollowed out.