Building With Soul

today we launched 🪴Boosts v2🌴 in Arc. a collection of simple tools that let you edit the internet and make it your own (mostly without code!) a thread of my favorite artifacts from this project: early prototypes, fun design details, and deleted scenes 🧵:

examples of software with soul?

2019 when we got started with Linear, most SaaS websites at the time seemed to be these "Corporate Memphis" sites with vague benefit statements and weird colorful illustrations. No screenshots of the product and dark sites were very rare in B2B SaaS.

now this is an about page

Figma acquisition shows how hard it is to turn money into software. You'd think for $20B you could build something as good as Figma yourself, but you can't. Software is art.

What would it be like to run your life at the speed of your own soul, instead of always feeling like you need to speed up or slow down to match someone else?

Quality software deserves your hard‑earned cash Quality software from independent makers is like quality food from the farmer’s market. A jar of handmade organic jam is not the same as mass-produced corn syrup-laden jam from the supermarket. Industrial fruit jam is filled with cheap ingredients and shelf stabilizers. Industrial software is filled... See more

thread for what i want the internet / software to look, feel, and be like

World building is the new web design Worlds make your brand unforgettable Bookmark this so you never forget it https://t.co/P29TWMQMR6

Great artists don’t study art history to figure out what art to create. Great founders don’t analyze the market to figure out what product to build.