Building With Soul

“Whoever wants music instead of noise, joy instead of pleasure, soul instead of gold, creative work instead of business, passion instead of foolery, finds no home in this trivial world of ours.”

—Hermann Hesse

Marketing is about making soulful bets. If you’re not purchasing cosmic lottery tickets somewhere you’ll never rise above the noise.

I do not have time for things that have no soul.

—Charles Bukowski