building great products
ninety percent of new products are shit—make sure yours is in the other ten percent
building great products
ninety percent of new products are shit—make sure yours is in the other ten percent
A great story about simplicity from Akio Morita, the instigator of the Walkman project at Sony:
Engineers had the technology to add the recording function to the Walkman and it would’ve cost only 50 cents to a dollar per unit. Morita decided against it. He wanted the device to have one function, which it performs very well. Walkman should only play



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