building

they worked forwards into uncertainty, improvising on their bets based on new information they generated from execution.

When I started formalizing Gather into the shape that it is now, I wanted it to feel like a very accessible exploration of this. Building an app basically forces you to remove all the complexity. There are a lot of explorations that are more desktop-centered — that's what my work was focusing on back when I was working full-time in tech. It always... See more

But here's the trap founders (myself included) often fall into: most people don't give a damn about your vision. They care about what your product can do for them today .