Building a Business

Success makes noise. Building doesn't. That's the paradox: Exceptional looks boring until suddenly it isn't.

"[T]his is my work. I have to take full responsibility for doing it right as well as doing it wrong. Doing it wrong isn’t bad, but doing it wrong and thinking you’ve done it right is."

"We assume that the more arguments we give, the better our case. In reality, our weakest arguments dilute the strongest. Generally, you’ll only be as convincing as your worst point, so instead of making as many arguments as you can, make only the best."

Most people are too loyal to their distractions to ever meet their destiny.

The courage isn't in taking on more, it's in cutting off everything that doesn't feed your goal.

Focus requires subtraction.

Henry David Thoreau on the hard part:

“Simplify, simplify, simplify!”

"In theory, consistency is about being disciplined, determined, and unwavering.

In practice, consistency is about being adaptable. Don't have much time? Scale it down. Don't have much energy? Do the easy version. Find different ways to show up depending on the circumstances. Let your habits change shape to meet the demands of the day.

Adaptability is