building
When you believe the work before you is the single piece that will forever define you, it’s difficult to let it go. The urge for perfection is overwhelming. It’s too much. We are frozen, and sometimes end up convincing ourselves that discarding the entire work is the only way to move forward. The only art the world gets to enjoy is from creators wh
... See moreCeline Nguyen • Everything I Read in February 2025
HOW TO LONG GAME
docs.google.comThe secret is not to chase butterflies, but to take care of the garden so they'll come to you
One of the hardest and loneliest battles you’ll have to fight as you work to build the life you want is maintaining unwavering self belief that you will make it despite having *nothing* to show for it over a 2-3 year period before you see “overnight” success. You’ll feel like an imposter telling others what you’re building and who you believe you’l... See more
Bx.comStop thinking of product-market fit as a yes or no question—but instead as a process of finding fit with more segments of the market.
Lenny Rachitsky • A guide for finding product-market fit in B2B
I’ve always believed the best early-stage founders are artists – they're obsessive about new and unusual things, they feel compelled to bring creation into the world, and they are often misunderstood for long periods of time–even lifetimes. Building businesses is their art.
Great originals are great procrastinators, but they don’t skip planning altogether. They procrastinate strategically, making gradual progress by testing and refining different possibilities.
Adam Grant • Originals: How Non-Conformists Move the World
DESIGNING A BRAND MANTRA Unlike brand slogans meant to engage, brand mantras are designed with internal purposes in mind. Although Nike’s internal mantra was “authentic athletic performance,” its external slogan was “Just Do It.” Here are the three key criteria for a brand mantra. Communicate. A good brand mantra should clarify what is unique about
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