building
by Christina Ducruet · updated 9d ago
building
Great originals are great procrastinators, but they don’t skip planning altogether. They procrastinate strategically, making gradual progress by testing and refining different possibilities.
from Originals: How Non-Conformists Move the World by Adam Grant
Christina Ducruet added 9d ago
DESIGNING A BRAND MANTRA Unlike brand slogans meant to engage, brand mantras are designed with internal purposes in mind. Although Nike’s internal mantra was “authentic athletic performance,” its external slogan was “Just Do It.” Here are the three key criteria for a brand mantra. Communicate. A good brand mantra should clarify what is unique about
... See morefrom Marketing Management, 15/E With Indian Case Study by Kevin Lane Keller
Christina Ducruet added 15d ago
- Be courageous enough to shout your authentic creative work into the void, knowing that it won't connect with many people, but it will connect, and it will matter, to the right people.
from The Ungated Manifesto by Ungated
Christina Ducruet added 15d ago
- People read nonfiction to learn and to feel. My framework for ensuring a blog post accomplishes both is to start with a first draft that focuses on "novel" ideas.
A novel idea is one that's not just new to the reader, but also significant and not easily intuited. Think of it as new and worthwhile . I've identified five categories:- Counter-intuitive —
from What to Write About
Christina Ducruet added 15d ago
- After 5 years building in consumer, a huge learning is that “creating a feeling” is the most inportant thing for building a resonant brand. Product and services end up being interchangeable but the feeling in a customers mind is not. The best brands are the best storytellers with the most authentic messaging. To action this, we’ve seen success buil... See more
from feed updates
Christina Ducruet added 20d ago
- he more complex or valuable is whatever you’re trying to [accomplish], the more important it is for you to build a world around that idea, where other people can walk in, explore, and hang out - without you having to be there with them the whole time. You need to build a world so rich and captivating that others will want to spend time in it, even ... See more
from Worldbuilding and Antifragility by Alex Danco
Christina Ducruet added 1mo ago
Ideas related to this collection