Building 0-1
Here's a common startup situation. A team busts their ass for months building the first version of their product. It's almost done. Now a big question emerges -- how do you get the first people to use your product? Hmm...
If you find yourself at this moment, then you are already in a bad... See more
andrew chentwitter.comTurns out no amount of fundraising, press, buzz, amazing employees, and/or cool tech guarantees you product market fit.
Michael Seibelx.comSecond-Time Founder Anxiety
ryanhoover.me
Belief in oneself and one’s vision for how the world could be different is what fosters a cult — or what I like to call the “atomic unit of human coordination.”
Molly Mielke • conviction
You and your ragtag team of engineers likely won’t be able to create something that is competitive with any big incumbent product.
However, you can build features, seed content, and brand it in a way that is so obnoxiously relevant for a particular group of people that their only possible reaction is “Well, fuck. You... See more
Nikita Biertwitter.comWe are unlikely to be able to sell “a group chat system” very well: there are just not enough people shopping for group chat system (and, as pointed out elsewhere, our current fax machine works fine).
That’s why what we’re selling is organizational transformation
That’s why what we’re selling is organizational transformation
One of our theories is to seek out opportunities where there’s a major change. Major dislocation in the way things are. Wherever there’s turmoil, there's indecision. And wherever there’s indecision, there’s opportunity. So we look for the confusion when the big companies are confused. When the other venture groups are confused. That’s the time to... See more
Rex Woodbury • Seed Investing: The State of the Union
The best lead generation companies usually have some combination of a distinguished and highly trusted brand and a proprietary channel or value proposition they use to acquire customers that competitors cannot replicate. These companies typically have staying power and defensibility, are highly differentiated, and immensely more valuable than... See more
Marketplaces, Lead Generation, and Brokerages

How to de-risk building a social network
The components that have the most engineering scope tend to be wholly reusable—such as the friendfinder & invite system. The fastest way to arrive at an app that resonates is to run rapid experiments by only changing the interaction model