Building 0-1

A lot of advice I gave this batch was some version of noticing that one thing the company was doing was working, and encouraging them to prune everything else and focus on that one thing. For example, it's reasonable to try 5 different ways to get users, but if one of them works… Show more

A genuine interest in something is a very powerful motivator — for some people, the most powerful motivator of all. [3] Which is why it's what Jessica and I look for in founders.

Turns out no amount of fundraising, press, buzz, amazing employees, and/or cool tech guarantees you product market fit.

hypothesis: 1. work feels bad (unmotivating, boring, hard) when we lack of focus 2. focus is upstream of energy, flow, fulfillment, progress, feedback loops what's upstream of focus? attention (presence) paired w/ agency (when our abilities and beliefs match our context) Show more

Belief in oneself and one’s vision for how the world could be different is what fosters a cult — or what I like to call the “atomic unit of human coordination.”

There is no heaven for newthings. There is no Hall of Fame. There is only memory and change. Nothing (the opposite of newthing) and no one are immune.

The goal of newthing is to live as long as possible while staying true. The longer it does this, the stronger and more itself it will become.

The downside of lead generation businesses is that they can be a race to the bottom if they're in a crowded and competitive market. The barriers to entry are essentially aggregating supply (i.e. buyers of leads or businesses willing to pay for new customers) so there is little in the way of defensibility. The other downside is that they are very tr... See more