Building 0-1

The downside of lead generation businesses is that they can be a race to the bottom if they're in a crowded and competitive market. The barriers to entry are essentially aggregating supply (i.e. buyers of leads or businesses willing to pay for new customers) so there is little in the way of defensibility. The other downside is that they are very tr... See more

The future is self-employed New businesses formed in the US 🚀 2019: 3.5 million 2020: 4.4 million 2021: 5.4 million 2022: 5.1 million Only about 1/3rd of the applications filed in 2021 are for businesses deemed likely to hire employees Majority are self employed Source:… Show more

I think the mistake too many entrepreneurs make is they start companies assuming they have scale. We’ve seen no scale, we’ve seen hyperscale, and what we realized was what we have to do is we have to start with that utility and the best networks. I didn’t realize Chris wrote that post, but I should maybe in the back of my mind that’s what I was quo... See more

Just as much as our job is to build something genuinely useful, something which really does make people’s working lives simpler, more pleasant and more productive, our job is also to understand what people think they want and then translate the value of Slack into their terms.

Startups often assume their better funded competitors are doing well, which leads to dogmatically chasing/copying #1 if you’re #2+ #2 tries to catch up to #1 by running the same way but faster. It’s often the case #1 is headed in the wrong direction, and now #2+ is too

The hard part about figuring out what customers want is figuring out that you need to figure it out

Here's a common startup situation. A team busts their ass for months building the first version of their product. It's almost done. Now a big question emerges -- how do you get the first people to use your product? Hmm... If you find yourself at this moment, then you are already… Show more

The downside of lead generation businesses is that they can be a race to the bottom if they're in a crowded and competitive market. The barriers to entry are essentially aggregating supply (i.e. buyers of leads or businesses willing to pay for new customers) so there is little in the way of defensibility. The other downside is that they are very tr... See more

The best lead generation companies usually have some combination of a distinguished and highly trusted brand and a proprietary channel or value proposition they use to acquire customers that competitors cannot replicate. These companies typically have staying power and defensibility, are highly differentiated, and immensely more valuable than compe... See more

Belief in oneself and one’s vision for how the world could be different is what fosters a cult — or what I like to call the “atomic unit of human coordination.”