Building 0-1
The future is self-employed
New businesses formed in the US 🚀
2019: 3.5 million
2020: 4.4 million
2021: 5.4 million
2022: 5.1 million
Only about 1/3rd of the applications filed in 2021 are for businesses deemed likely... See more
KPtwitter.comA central thesis is that all products are asking things of their customers: to do things in a certain way, to think of themselves in a certain way — and usually that means changing what one does or how one does it; it often means changing how one thinks of oneself.

Q: Is it better to target a small market or a large one?
In the clip below, Peter Thiel (billionaire venture capitalist and co-founder of PayPal and Palantir) describes his framework for evaluating markets:
“It’s always a big mistake going after a giant market on day 1. That’s… Show more
Startups often assume their better funded competitors are doing well, which leads to dogmatically chasing/copying #1 if you’re #2+
#2 tries to catch up to #1 by running the same way but faster. It’s often the case #1 is headed in the wrong direction, and now #2+ is too
Braden Reamtwitter.comWe are an exceptional software development team. But, we now also need be an excellent customer development team. That’s why, in the first section of this doc, I said “build a customer base” rather than “gain market share”: the nature of the task is different, and we will work together to understand, anticipate and better serve the people who trust... See more
I've been trying to create a "social network for makers" for the last 15 years with different approaches.
I made what was basically WIP multiple times 10+ years ago, but it failed each time. The reason is, that a super early, super small community has different needs from a later stage, larger... See more
Marc Köhlbruggetwitter.comThere is no ideal pitch deck. The narrative depends on what you’re building—but I really like this one: 1. Vision for the world in 5 years 2. The novel wedge that will get you there 3. How you plan to distribute it 4. What could go wrong 5. What you’ll prove by the time you need…
Nikita Bierx.comHere's a common startup situation. A team busts their ass for months building the first version of their product. It's almost done. Now a big question emerges -- how do you get the first people to use your product? Hmm...
If you find yourself at this moment, then you are already in a bad... See more
andrew chentwitter.com