Building 0-1
A central thesis is that all products are asking things of their customers: to do things in a certain way, to think of themselves in a certain way — and usually that means changing what one does or how one does it; it often means changing how one thinks of oneself.
Non consensus approaches to picking businesses
Non consensus and right

Q: Is it better to target a small market or a large one?
In the clip below, Peter Thiel (billionaire venture capitalist and co-founder of PayPal and Palantir) describes his framework for evaluating markets:
“It’s always a big mistake going after a giant market on day 1. That’s… Show more
This is the overall promise of your startup. Expert level performance through appropriate use of your software to speed up a defined part of a businesses’ key workflow.
Oji Udezue • Where to fish to land a Unicorn (in B2B SaaS)
A lot of advice I gave this batch was some version of noticing that one thing the company was doing was working, and encouraging them to prune everything else and focus on that one thing.
For example, it's reasonable to try 5 different ways to get users, but if one of them works best, you should probably pause the other... See more
Jared Friedmanx.com
I don't have any 2024 startup predictions, but I do have a pocket guide for you ...
This was 100% inspired by YC's pocket guide.
H/T @mwseibel
We are an exceptional software development team. But, we now also need be an excellent customer development team. That’s why, in the first section of this doc, I said “build a customer base” rather than “gain market share”: the nature of the task is different, and we will work together to understand, anticipate and better serve the people who trust... See more
You and your ragtag team of engineers likely won’t be able to create something that is competitive with any big incumbent product.
However, you can build features, seed content, and brand it in a way that is so obnoxiously relevant for a particular group of people that their only possible reaction is “Well, fuck. You... See more
Nikita Biertwitter.com