Building 0-1

Non consensus approaches to picking businesses

Belief in oneself and one’s vision for how the world could be different is what fosters a cult — or what I like to call the “atomic unit of human coordination.”

As you build newthing you will discover that building a newthing is a strange act where the harder you go about trying to do it, the harder it becomes. It will resist direct force and control. The more you relax and allow it to speak through you, however, the easier it will be.

The beginning is not with an idea but with the feeling towards an idea. Something you feel but do not know. It makes you anxious and gives you somersaults inside if you try to explain.

If you ignore this feeling it will go away, finding another soul open to its directions.

If you pay too much attention it will also go away, being made nervous by such... See more

A central thesis is that all products are asking things of their customers: to do things in a certain way, to think of themselves in a certain way — and usually that means changing what one does or how one does it; it often means changing how one thinks of oneself.

There is no heaven for newthings. There is no Hall of Fame. There is only memory and change. Nothing (the opposite of newthing) and no one are immune.

The goal of newthing is to live as long as possible while staying true. The longer it does this, the stronger and more itself it will become.