Building 0-1
A reproducible testing process is more valuable than any one idea. Innovate here first.
All things equal, a team with more shots at bat will win against a team with an audacious vision.
Nikita Biertwitter.com
How to de-risk building a social network
The components that have the most engineering scope tend to be wholly reusable—such as the friendfinder & invite system. The fastest way to arrive at an app that resonates is to run rapid experiments by only changing the interaction model
Non consensus approaches to picking businesses
Non consensus and right
The best lead generation companies usually have some combination of a distinguished and highly trusted brand and a proprietary channel or value proposition they use to acquire customers that competitors cannot replicate. These companies typically have staying power and defensibility, are highly differentiated, and immensely more valuable than... See more
Marketplaces, Lead Generation, and Brokerages
You and your ragtag team of engineers likely won’t be able to create something that is competitive with any big incumbent product.
However, you can build features, seed content, and brand it in a way that is so obnoxiously relevant for a particular group of people that their only possible reaction is “Well, fuck. You... See more
Nikita Biertwitter.comA central thesis is that all products are asking things of their customers: to do things in a certain way, to think of themselves in a certain way — and usually that means changing what one does or how one does it; it often means changing how one thinks of oneself.
The beginning is not with an idea but with the feeling towards an idea. Something you feel but do not know. It makes you anxious and gives you somersaults inside if you try to explain.
If you ignore this feeling it will go away, finding another soul open to its directions.
If you pay too much attention it will also go away, being made nervous by such... See more
If you ignore this feeling it will go away, finding another soul open to its directions.
If you pay too much attention it will also go away, being made nervous by such... See more
The downside of lead generation businesses is that they can be a race to the bottom if they're in a crowded and competitive market. The barriers to entry are essentially aggregating supply (i.e. buyers of leads or businesses willing to pay for new customers) so there is little in the way of defensibility. The other downside is that they are very... See more
Marketplaces, Lead Generation, and Brokerages
The future is self-employed
New businesses formed in the US 🚀
2019: 3.5 million
2020: 4.4 million
2021: 5.4 million
2022: 5.1 million
Only about 1/3rd of the applications filed in 2021 are for businesses deemed likely... See more
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