Building 0-1
Startups often assume their better funded competitors are doing well, which leads to dogmatically chasing/copying #1 if you’re #2+
#2 tries to catch up to #1 by running the same way but faster. It’s often the case #1 is headed in the wrong direction, and now #2+ is too
Braden Reamtwitter.comJust because a company is B2B doesn’t mean it can’t have the taste and style of a B2C company. People who work in companies are still people, and delightful experiences should be for everyone.
Sarah Drinkwater • How I invest at Common Magic (or, rather, things I believe to be true)
This is the overall promise of your startup. Expert level performance through appropriate use of your software to speed up a defined part of a businesses’ key workflow.
Oji Udezue • Where to fish to land a Unicorn (in B2B SaaS)


I don't have any 2024 startup predictions, but I do have a pocket guide for you ...
This was 100% inspired by YC's pocket guide.
H/T @mwseibel
The future is self-employed
New businesses formed in the US 🚀
2019: 3.5 million
2020: 4.4 million
2021: 5.4 million
2022: 5.1 million
Only about 1/3rd of the applications filed in 2021 are for businesses deemed likely... See more
KPtwitter.comA central thesis is that all products are asking things of their customers: to do things in a certain way, to think of themselves in a certain way — and usually that means changing what one does or how one does it; it often means changing how one thinks of oneself.
Non consensus approaches to picking businesses
Non consensus and right

💡 30 Ideas as we wrap @beondeck's 19th Cohort 💡
Here are 30 ideas about founders, startups, San Francisco, sales, fundraising, and more taken from the second half of the program — sourced from fellows, guests, and me (blame me for the ones you disagree with most vehemently… Show more