Building 0-1

đź’ˇ 30 Ideas as we wrap @beondeck's 19th Cohort đź’ˇ
Here are 30 ideas about founders, startups, San Francisco, sales, fundraising, and more taken from the second half of the program — sourced from fellows, guests, and me (blame me for the ones you disagree with most vehemently… Show more

Belief in oneself and one’s vision for how the world could be different is what fosters a cult — or what I like to call the “atomic unit of human coordination.”
Molly Mielke • conviction
A reproducible testing process is more valuable than any one idea. Innovate here first.
All things equal, a team with more shots at bat will win against a team with an audacious vision.
Nikita Biertwitter.comThe downside of lead generation businesses is that they can be a race to the bottom if they're in a crowded and competitive market. The barriers to entry are essentially aggregating supply (i.e. buyers of leads or businesses willing to pay for new customers) so there is little in the way of defensibility. The other downside is that they are very tr... See more
Marketplaces, Lead Generation, and Brokerages
Non consensus approaches to picking businesses
Non consensus and right
Turns out no amount of fundraising, press, buzz, amazing employees, and/or cool tech guarantees you product market fit.
Michael Seibelx.comYou and your ragtag team of engineers likely won’t be able to create something that is competitive with any big incumbent product.
However, you can build features, seed content, and brand it in a way that is so obnoxiously relevant for a particular group of people that their only possible reaction is “Well, fuck. You go... See more
Nikita Biertwitter.comThe best lead generation companies usually have some combination of a distinguished and highly trusted brand and a proprietary channel or value proposition they use to acquire customers that competitors cannot replicate. These companies typically have staying power and defensibility, are highly differentiated, and immensely more valuable than compe... See more