BUILD

Here is a classic pattern: you try really hard to do something GOOD, then you fail, or you make something silly. And it is the failures that people love, or the thing that was just a silly thing. So try to set yourself up to failure, to not doing the thing that is right, but the thing that just sort of happens when you are not trying.

To really like my work I have to look at it with different eyes. I have to forget everyone who did it better or faster, and remind myself that no one has ever done it quite the way I have. I have to remind myself that the people I compare myself to probably compare themselves to others and that if they let their self-doubt keep them from creating... See more

Remember, people are often drawn to things that are done imperfectly. Whether it’s art, movies, or books, people tend to talk more about the flawed things that get stuck in their heads than they do the obvious, perfect things.

As Malcolm Gladwell says, “You want an aftertaste, and that comes from not everything being perfectly blended together.”