Brands
To dispirited fans, Spotify Wrapped suddenly seems less like an honoring of personal taste and more an ingenious user-generated content farm that benefits the bottom line and brand recognition of a corporation chiefly concerned with profit margins and squashing its competition.
The results show that most people are very good at recalling brand colors – around 80 percent selected the correct palettes for their drawings, while shapes and elements in logos are harder to recall.
When a brand’s logo changes over time, a subset of people mistakenly conflates old and new versions. Similarly, we sometimes slip up when advertising utilizes strong symbols not used in the logo (e.g., the Burger King crown).
Overall, 16 percent of people drew near perfect logos, and 37 percent were good but not perfect. As we would expect, the more complex the logo, the less likely people are to remember it in full.
“Most decisions should probably be made with somewhere around 70% of the information you wish you had. If you wait for 90%, in most cases, you’re probably being slow. Plus, either way, you need to be good at quickly recognizing and correcting bad decisions. If you’re good at course correcting, being wrong may be less costly than you think, whereas... See more
Among luxury brands, an increase in the size of the logo by one point on a seven-point scale results in a $122.26 price decrease for Gucci and a $26.27 decrease for Louis Vuitton.
“Women asked for clear, no-nonsense literature about how cars worked and what to do when something went wrong; the auto industry gave them cartoonish pamphlets that suggested applying lipstick and “looking helpless and feminine” when needing to change a tire. When women protested that they wanted roomy trunks and adjustable seats, the industry... See more
Jessica Brockmole, “Pink Cars and Pocketbooks”
In Pasadena, California, photographer Gregg Segal embarked on a project capturing individuals from diverse backgrounds and ages within his garden. Utilizing three distinct settings - water, beach, and forest - Segal juxtaposed each subject amidst a week’s accumulation of their waste. Participants were tasked with gathering and preserving all their... See more
instagram.comRisk is expensive, and it does not figure into P&L. When the pressure is to show YoY growth on the quarterly basis, as is the case of the publicly traded companies, or when expectation is to deliver wild returns in case of PE-backed ones, no one wants to make anything remotely surprising or different. Prada is able to put forward fearless... See more
Ana Andjelic