Brands
The results show that most people are very good at recalling brand colors – around 80 percent selected the correct palettes for their drawings, while shapes and elements in logos are harder to recall.
When a brand’s logo changes over time, a subset of people mistakenly conflates old and new versions. Similarly, we sometimes slip up when advertising utilizes strong symbols not used in the logo (e.g., the Burger King crown).
Overall, 16 percent of people drew near perfect logos, and 37 percent were good but not perfect. As we would expect, the more complex the logo, the less likely people are to remember it in full.
“Most decisions should probably be made with somewhere around 70% of the information you wish you had. If you wait for 90%, in most cases, you’re probably being slow. Plus, either way, you need to be good at quickly recognizing and correcting bad decisions. If you’re good at course correcting, being wrong may be less costly than you think, whereas ... See more
Faulty as they may be, snap judgements overpower decision-making. Processing complexity of any person, choice, or a situation is time consuming and resource-draining. Snap judgements simplify the world. A very few people have the time or the attention to sift through the entirety of culture.
Ana Andjelic
“What if there were two versions of the landing page and you could toggle between them? One side would be the SaaS version—features, pricing, the practical stuff. The other side would be the soul of Sublime—the why, the feel, the philosophy.”
In Pasadena, California, photographer Gregg Segal embarked on a project capturing individuals from diverse backgrounds and ages within his garden. Utilizing three distinct settings - water, beach, and forest - Segal juxtaposed each subject amidst a week’s accumulation of their waste. Participants were tasked with gathering and preserving all their refuse, including recyclable materials, for the duration of a week. Through this unique approach, Segal’s project not only highlights the intimate connection between individuals and their waste but also prompts reflection on consumption habits and environmental impact in a localized context. “The idea was to make the problem of consumption and waste difficult to ignore by personalizing it. I just started with friends, neighbors, relatives, and anyone else I could convince to save their garbage for one week. They would lie down in it and be photographed so you can see their garbage really clearly. We’ve become so immune to the products we consume that it felt like something that I needed to do. And I photograph my own family as well, because I didn’t want to come off as if I am pointing my finger at everyone else. I think of the consumer as both victim and perpetrator; we are victims of the whole system in a way that we are also contributing to that very same problem.” - Gregg Segal #greggsegal #waste #overconsumption
instagram.com“Women asked for clear, no-nonsense literature about how cars worked and what to do when something went wrong; the auto industry gave them cartoonish pamphlets that suggested applying lipstick and “looking helpless and feminine” when needing to change a tire. When women protested that they wanted roomy trunks and adjustable seats, the industry inst... See more
Jessica Brockmole, “Pink Cars and Pocketbooks”