Branding
- It's easy to get caught up in marketing product features when launching. However, in today's crowded market, consumers aren't just looking for features; they're searching for solutions to their problems.
Simply promoting features without a compelling brand narrative that underscores your value proposition, backed by a deep understanding of your cus... See morefrom Early-stage branding: driving go-to-market impact by Koto
Brandy Cerne added 3mo ago
- The conclusion being a brand goes beyond just a name, logo, or tagline. It's the narrative threading through your customers' experiences, linking your products, services, marketing, digital touchpoints, team, company culture, and even your investors. It's the story of who you are to them and the impact you make on their lives.
A brand clearly states... See morefrom Early-stage branding: driving go-to-market impact by Koto
Brandy Cerne added 3mo ago
- Brand and performance marketing are not opposite sides of extremes. While they have important distinctions, brand and performance marketing are best utilized in harmony to achieve 1+1>2: their combined impact is greater than the sum of their individual effects.
from A Founder’s Framework for Understanding Performance vs. Brand Marketing for Your Startup
Brandy Cerne added 9mo ago
- Have a contrarian point of view. Traits of a top-tier contrarian view:
- People can disagree with it, like the thesis of a persuasive essay. It’s debatable.
- Something you truly believe and can advocate for. Before future investors, customers, and team members do, you have to have personal conviction in it. And you have to believe people will be better
from 99 Pieces of Unsolicited, (Possibly) Ungooglable Startup Advice by David
Brandy Cerne added 9mo ago
- Knowing your biggest competition isn’t other brands in the category; it’s indifference. And realizing that criticism is just a form of caring.
from I was axed as Oatly's creative director - here are 5 arguably useful lessons by Kevin Lynch
Brandy Cerne added 10mo ago
- When clients say that they ‘need a website,’ they often also need a brand style guide and content to go with it, and when clients say that they ‘need a brand,’ we have to ask them where that brand is going to live. Digital and branding go hand in hand, and the web is often the first manifestation of the brand with a physical product or a store to g... See more
from The Brand Identity by Poppy Thaxter
Brandy Cerne added 1y ago
- Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.
from Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time by Howard Schultz
sari added 1y ago
- 1. Product – WHAT you sell. What problem does it solve? How unique is that? And, how well does it solve it?
2. Market – WHO you're selling to. Do they have that problem? How painful is it for them?
3. Model – HOW you charge (monthly, one-time, per unit, etc), and how MUCH you charge.
4. Channel – WHERE you're marketing and selling it.
5. Brand – The p... See morefrom The Growth Newsletter #146
Brandy Cerne added 1y ago
- A charismatic brand includes a dedication to aesthetics. Why? Because it’s the language of feeling, and in a society that’s information-rich and time-poor, people value feeling more than information.
from The Brand Gap: How to Bridge the Distance Between Business Strategy and Design by Marty Neumier
Brandy Cerne added 1y ago