Branding

It's easy to get caught up in marketing product features when launching. However, in today's crowded market, consumers aren't just looking for features; they're searching for solutions to their problems.

Simply promoting features without a compelling brand narrative that underscores your value proposition, backed by a deep understanding of your cus... See more

The conclusion being a brand goes beyond just a name, logo, or tagline. It's the narrative threading through your customers' experiences, linking your products, services, marketing, digital touchpoints, team, company culture, and even your investors. It's the story of who you are to them and the impact you make on their lives.

A brand clearly states... See more

Brand and performance marketing are not opposite sides of extremes. While they have important distinctions, brand and performance marketing are best utilized in harmony to achieve 1+1>2: their combined impact is greater than the sum of their individual effects.

Have a contrarian point of view. Traits of a top-tier contrarian view:

• People can disagree with it, like the thesis of a persuasive essay. It’s debatable.


• Something you truly believe and can advocate for. Before future investors, customers, and team members do, you have to have personal conviction in it. And you have to believe people will be better

... See more

Knowing your biggest competition isn’t other brands in the category; it’s indifference. And realizing that criticism is just a form of caring.

When clients say that they ‘need a website,’ they often also need a brand style guide and content to go with it, and when clients say that they ‘need a brand,’ we have to ask them where that brand is going to live. Digital and branding go hand in hand, and the web is often the first manifestation of the brand with a physical product or a store to g... See more

Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.

1. Product – WHAT you sell. What problem does it solve? How unique is that? And, how well does it solve it?

2. Market – WHO you're selling to. Do they have that problem? How painful is it for them?

3. Model – HOW you charge (monthly, one-time, per unit, etc), and how MUCH you charge.

4. Channel – WHERE you're marketing and selling it.

5. Brand – The p... See more

A charismatic brand includes a dedication to aesthetics. Why? Because it’s the language of feeling, and in a society that’s information-rich and time-poor, people value feeling more than information.