Branding bucket

Branding tips and tricks and/or brands I want to bookmark

Shuka ★ Brand Bureau

Serious brands are dead brands.

Optimize for legacy, not empire. Empires die because they’re alone, legacies live because they involve others.

-OH, on building teams and brand communities

Product advertising explains the product to me. Brand advertising explains me to me. (via John Bevins)

Run SaaS marketing as if you run a media company