Branding bucket

Branding tips and tricks and/or brands I want to bookmark

BGV Blog - How to build an impact brand with great communications

Run SaaS marketing as if you run a media company

Product advertising explains the product to me. Brand advertising explains me to me. (via John Bevins)

Serious brands are dead brands.

Optimize for legacy, not empire. Empires die because they’re alone, legacies live because they involve others.

-OH, on building teams and brand communities

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