branding and its disconctents

One of the greatest mistakes we’ve ever done was to fall into that trap that we should be promoting ourselves as “brands”. You know, with all the ‘create a persona’ that would reflect your best work on social media and the rest of the crap. Fuck that.

Words are crucial, therefore changing the lexicon was the first step. I stopped considering the web as a place where to find an audience . I quit using the word users , switching to people instead and rewrote my pages to reflect my true self. Eradicating the marketing jargon was also paramount. I don’t produce content , I write and record sounds... See more

Inspired by a brilliant debate on Mastodon, I outline the steps taken to remove the concept of personal brand from my online presence.

I accept the fact that I’m never going to understand why I fell for this awful concept. But, as with every failure along the way, I prefer to focus on something positive. Building a more authentic self online and offline is an example and the very Mastodon debate that prompted this post is proof that it works. Leaving the idea of a permanent fake... See more