Brand strategy
Cosima and
Brand strategy
For these brands, and many others, here is one theory on the Ralph Lauren formula: It’s about combining familiarity and desire.
Jessica Testa • That Ralph Lauren Feeling
my cheesy oversimplification that i do think is true is that ultimately marketing is simply about publicly being in love with the problem-space that you’re operating in. your product, sure, but why did you make the product? because you cared about the problem, right? show us!!
Visakan Veerasamyx.com
Sam Liebeskind and
Moral Ecosystems: My Big Idea
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The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position. Nyquil, the nighttime cold medicine, gave up the daytime market. The focus of most marketing operations is just the opposite. They look for ways to broaden their markets by line extension, by size and flavor proliferation,
... See moreJack Trout • Positioning: The Battle for Your Mind
Be the best at what matters most.