Brand strategy
Cosima and
Brand strategy
Moral Ecosystems: My Big Idea
subpixel.space
We are unlikely to be able to sell “a group chat system” very well: there are just not enough people shopping for group chat system (and, as pointed out elsewhere, our current fax machine works fine).
That’s why what we’re selling is organizational transformation
That’s why what we’re selling is organizational transformation
“Pick a lane, and fill it” - Tony Stubblebine
business becomes a brand when it transcends its category of origin. It takes an existing core equity, or a particular philosophy, and it infuses that idea into everything it does, furthering its reputation or world view one product, service or line extension at a time.”
Meera Kothand • Uncover Your Difference
people don’t buy products when they understand them. they buy products when they feel understood.
Andy Whitlock on LinkedIn: 'How to make sure your brand strategist isn’t a numpty' Three to four… | 13 comments
Andy Whitlocklinkedin.com