Brand strategy
Cosima and
Brand strategy
So, I’ve developed an eye for what's personally novel or different. Anything that isn't that, I let it be a wind that blows by. If my antenna picks up that there's something truthful there, I dig in. Otherwise, it doesn’t bother me.
Yancy Strickler
Culture Is an Ecosystem: A Manifesto Towards a New Cultural Criticism
Culture: An Owner's Manualculture.ghost.io
We are unlikely to be able to sell “a group chat system” very well: there are just not enough people shopping for group chat system (and, as pointed out elsewhere, our current fax machine works fine).
That’s why what we’re selling is organizational transformation
That’s why what we’re selling is organizational transformation
