Brand strategy

So, I’ve developed an eye for what's personally novel or different. Anything that isn't that, I let it be a wind that blows by. If my antenna picks up that there's something truthful there, I dig in. Otherwise, it doesn’t bother me.

/// 100 QUESTIONS /// to gain clarity via Alex Morris:

1. Why are we doing this? 

   1. Ask that of yourself and the team with regularity.

2. What’s the simplest  explanation? 

3. What reaction should all the creative achieve? 

4. What’s your most controversial opinion? 

5. What little frictions exist that might bleed out the work if allowed to compound?

6. Are you solving a

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