Brand strategy
Cosima and
Brand strategy
people don’t buy products when they understand them. they buy products when they feel understood.
For these brands, and many others, here is one theory on the Ralph Lauren formula: It’s about combining familiarity and desire.
Jessica Testa • That Ralph Lauren Feeling
Moral Ecosystems: My Big Idea
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And it had that winning amalgamation of familiarity and desire: At the end of the show, Mr. Lauren emerged in a just-running-errands-on-a-Saturday outfit — olive button-down shirt, sleeves slightly rolled up, tucked into beige cargo pants — and waved to the crowd. (Familiarity.) At that very moment, the barn door behind him opened, revealing a... See more
That Ralph Lauren Feeling
Andy Whitlock on LinkedIn: 'How to make sure your brand strategist isn’t a numpty' Three to four… | 13 comments
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