Brand strategy

So, I’ve developed an eye for what's personally novel or different. Anything that isn't that, I let it be a wind that blows by. If my antenna picks up that there's something truthful there, I dig in. Otherwise, it doesn’t bother me.

A brand is always answering two questions. The first one internally facing: What do we believe? The second, externally: How do we behave? You must remain authentic to yourself, your core values, and what you stand for. If you’re not, people will sniff you out. But your brand must maintain cultural congruence — remaining relevant to the times,... See more

Too many businesses don’t really understand that the core of their business is making people feel good. Whether it’s walking into a store or a restaurant, or being on an airplane, most people go through life hoping that good things will happen to them, and they return to businesses that make those things happen.