Brand strategy

The best definition of product positioning I have seen yet: “create a space inside the target customer’s head for ‘best buy for this type of situation’ and to attain undisputed occupancy of that space.”

Any AI application can be copied by other teams. The winner gets determined by: 1) whether people know you exist 2) whether people like your vibe 3) whether people trust you with their most sensitive data These are in increasing order... See more