Brand Storytelling and Positioning

by sari and · updated 5d ago

Who Do You Want Your Customers to Become
by Michael Schrage
amazon.com
6 highlights
sari added 1y ago
The Mom Test: How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You
by Rob Fitzpatrick
amazon.com
6 highlights
sari added 2y ago
Scientific Advertising
by Claude Hopkins
amazon.com
6 highlights
sari added 2y ago
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
by Marty Neumier
amazon.com
6 highlights
Mike Renaud added 2y ago
Hit Makers: The Science of Popularity in an Age of Distraction
by Derek Thompson
amazon.com
9 highlights
sari added 2y ago
Building a StoryBrand: Clarify Your Message So Customers Will Listen
by Donald Miller
amazon.com
7 highlights
sari added 2y ago
Positioning: The Battle for Your Mind
by Al Ries
amazon.com
5 highlights
sari added 2y ago
Story Genius: How to Use Brain Science to Go Beyond Outlining and Write a Riveting Novel (Before You Waste Three Years Writing 327 Pages That Go Nowhere)
by Lisa Cron
amazon.com
3 highlights
sari added 2y ago
Never Split the Difference: Negotiating as if Your Life Depended on It
by Chris Voss
amazon.com
5 highlights
sari added 2y ago
Nobody Wants to Read Your Sh*t: Why That Is And What You Can Do About It
by Steven Pressfield
amazon.com
2 highlights
sari added 2y ago

Who Do You Want Your Customers to Become