Brand Purpose

“We are what we pretend to be, so we must be careful about what we pretend to be.” ― Kurt Vonnegut

Let's put it this way: if you are a novelist, I think you start out with a 20 word idea, and you work at it and you wind up with a 200,000 word novel. We, picture-book people, or at least I, start out with 200,000 words and I reduce it to 20

Eric Carle

so tired of headline names. and before i hear “but that’s what gets people to click”, i don’t care. be authentic, be passionate, if you are just doing it for clicks, then i probably don’t want to read it anyway. /rant

“10 things…” sigh.
“5 things…” enough with the lists.
“82,327 things…” ridiculous.
“x that will blow your mind…” rarely.
“tried x and it’

Ideas related to this collection