Boutique Search Engines

Small, vertically focused searchable interfaces that feel less like the Yellow Pages and more like texting your friends to ask for a recommendation

sari and

“I found a piece you wrote in the footnote of a book that I admire.” In other words, it took effort for us to find each other. And much like an inefficient light bulb gives off heat, folk search algorithms have the byproduct of context.

In the end, maybe that’s the only definition of authenticity that doesn’t fall apart under close inspection: not a... See more