biz

When you publish a strong opinion piece on Substack, an evergreen strategy post on your blog, or a case study that showcases your thinking? That’s what resonates . That’s what gets bookmarked, shared in Slack channels, and mentioned in client DMs.

If you’re just starting, keep it simple. Pick 2–3 pillars, topics you want to be known for, and go dee... See more

If you’re exhausted from creating content that disappears in 24 hours, here’s your next move:

• Create 1–2 evergreen pieces per month. Find your own rhythm instead of being pressured by “post every day”.


• Use Pinterest to circulate them. It’s a search engine, not just a moodboard.


• Use email to deepen the relationship. Create trainings that can be deliver

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That’s because luxury isn’t about being everywhere. It’s about being exactly where your people are, when they’re ready for you. The mystery is the magnetism